Anyway, it's interesting that Semafor is using an outline format much as Axios is. I love the economy of the form, and the promise it makes to a reader. It forces the publication to include all the info a reader might reasonably expect from a story.So often you read a story and you think you're going to find out (for example) what station the show is on, or where the concert is, but they leave out the one crucial bit of info. Often it's probably not deliberate, they just don't think in terms of an actual human being

reading -- actually wanting to use the information you expect to be in their article. By having a rigid checklist of things every story must cover, they are making a promise to a reader, that Semafor won't omit crucial information, that they are thinking of the reader.