John great to see you here. ;-)

The goal is to seed a new way of creating social networks, entirely on the web, with no business model other than I'd like to see the web grow based on the work of independent developers.

I don't think there's a way to get there by going through captive platforms. 

Anyway, happy to answer any questions, while you have been following me, I've been following you back -- always interested in what you see, and what questions you have. ;-)